Vice President of Commercial Growth

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Manitowoc, WI • On-site

Full-time | Reports to the President

Posted: October 30, 2026

We’re seeking a Vice President of Commercial Growth who takes pride in building strong teams & lasting customer relationships. You’ll lead sales, customer service & marketing across our Metal Fabrication, Crane Attachments & JPF businesses, set the direction for profitable growth, & help build a commercial team where results & accountability are valued.

Why You’ll Want to Work Here

  • A seat on the senior leadership team, with real influence on where the company goes next
  • Three businesses to grow, & the chance to build the commercial team & processes that get them there
  • Good pay & solid benefits: health, dental, vision, 401(k) match & paid holidays
  • A company where leadership has your back & good work gets noticed

What You’ll Be Doing

Commercial Strategy & Growth

  • Set & execute growth plans for our Metal Fabrication, Crane Attachments & JPF businesses
  • Guide account priorities, new customers & programs, pricing & commercial terms to grow bookings & margin
  • Personally lead selected strategic pursuits & key customer relationships

Leading the Team

  • Lead a team of 6 across account management, sales, business development & customer service
  • Coach, develop & hold the team accountable, & help build it out as we grow
  • Direct marketing priorities & our outside agency

Building the Process

  • Create a consistent commercial rhythm: quoting, pipeline management & HubSpot CRM
  • Deliver reliable bookings & demand forecasts so Operations can plan ahead
  • Work with Finance, Engineering & Operations to improve quote quality & margin

Customer Experience

  • Make sure customers get accurate commitments & proactive updates on their orders
  • Partner with Operations to resolve issues quickly

What Success Looks Like

  • Profitable bookings & revenue growth across all three businesses
  • A qualified pipeline & a forecast Operations can count on
  • New customers, markets & programs won
  • Customers who know where their orders stand
  • A capable, accountable team with stronger processes & leadership depth

What We’re Looking For:

  • 8+ years of commercial experience in industrial or manufacturing B2B markets, including leading sales teams
  • A track record of hiring, coaching & developing people
  • Strong business sense around pricing, margins, customer terms & manufacturing costs
  • Experience building pipeline, forecasting & CRM discipline
  • Bachelor’s degree in business, engineering or a related field, or equivalent experience
  • Able to travel about 15% to customers, dealers & trade shows
  • A plus: metal fabrication, contract manufacturing, crane, truck equipment or attachment markets; dealer/distributor channels; HubSpot

Why You’ll Like Working Here

  • Build it your way. Shape the team, the sales process and how Heiden goes to market.
  • Real influence. Report to the President and help set company direction.
  • Room to grow. Three businesses, custom fabrication, crane attachments and paint finishes with new customers and markets to win.
  • Results you can see. Your wins show up in the business fast.

Schedule Info:

  • Office Hours: Monday through Friday, on-site in Manitowoc
  • Travel: Up to 15% to customers, dealers & trade shows

CLICK TO APPLY

Questions?

Please email questions to HR@heidenco.com and include the job title in the subject line.

Heiden is an equal opportunity employer.